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Why Thinking Matters

In every enterprise it is people’s thinking that generates real wealth from resources. Of all skills, ‘thinking’ is the most strategic. It multiplies value. When you improve your ‘thinking’ you improve everything. Thinking fuels and enhances all other skills, so that investment in raising your thinking performance brings returns in all activities.

Choosing to invest in your own self-development

When you search across the internet for guidance to raise your thinking skills, you will come across many resources, for instance for critical thinking, emotional intelligence, and even creativity. From this website we offer a unique set of tools, ‘Thinking-Intentions’, that integrate all these elements of thought within an elegant, easy to learn, model of mind.

The research and teaching that underpins Thinking-Intentions, and how you can take advantage of these tools can be found here The Research and Your Thinking Skills. No Sign up required.


Jerry Rhodes, founded this Trust to bring the benefits of his research and teaching to people who are aspiring to develop their own thinking skills. You can see on this site that his teaching resources are being adapted for families. You may find the family resources valuable too: they are the same knowhow, just presented differently: You can take a look here

Thunkies to ‘see' your invisible thinking

The 25 Thunkies give a name and a visual representation to the thinking-intentions that drive thoughts. They are a child-friendly ‘alphabet’ of your faculties for thinking.  Here are the images of them all:

The Green Thunkies

Image of Green Thunkies showing the team leader in the centre and the eight companion team members
So, if you are trying to come up with lots of new ideas, then you need the Green Thunkies.

The Red Thunkies

Image of Red Thunkies showing the team leader in the centre and the six companion team members
Or if you want to ensure the information you are using is accurate and true, that’s what Red Thunkies help you with.

The Blue Thunkies

Image of Blue Thunkies showing the team leader in the centre and the seven companion team members
And the Blue Thunkies? Use them when you are trying to choose what’s the right thing to do.

The Super Thunkies

Image of the three team leader Thunkies, with the Super Thunkie leading them to take action

Thunkies - how can we use them

We all use the same mental tools, though we are not always aware of them. What’s special about the Thunkies is that parents and children can play with them. Together you learn how to think better assisted by the weekly Thunkies activities. 

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